Let's face it, beauty gives women power from within and a feeling of strength. Tyra Banks once said, "I love the confidence that makeup gives me." We all do. We all want to be unique and have a look that's one-of-a-kind, from our shoes to our jewelry, standing out is important to any fashion-conscious woman. Most importantly, we always pay attention to what's going on our faces, the hottest beauty trends, and the latest makeup shades. If we like it, we buy it. It's that simple. And, that brings us to those hot cosmetic lines that have been flying under the radar…the Beauty Underdogs. Let's take a look at some of these cosmetic cravings that you never knew you wanted until now.
POPbeauty is just what this cosmetic line does: it pops! With hot colors and creative finds, the makeup isn't the only thing that makes this brand amazing. The beyond cute packaging of its items and application tips on each product are welcome bonuses. The My One Liner is perfect for creating the defined eye or the beloved cat-eye look. It's long-lasting, waterproof, and comes in such an adorable casing.
$18 at POPBeauty.
This company is all about the artistry that goes along with a woman's makeup. Selling so many palettes and kits makes this quite apparent. With vibrant hues and high pigment colors, Shany supplies its customers with the essentials and then some. Take the 120 Color Vivid Eyeshadow Palette pictured here.
$19.75 at Shany Cosmetics.
Obsessive Compulsive Cosmetics
Also known as OCC, this brand not only has some unique finds, but it's eco-friendly as well. It is 100% Vegan and Cruelty-free, which is always appreciated. My addiction is their Lip Tar items. These little tubes of heaven come in dozens of super-saturated shades. Reds, Whites, Yellows, Purples, Blacks, you name it. You can paint your lips any color with these high-pigment glosses.
$13 at OCC Makeup.
Founded on makeup minerals, COLOREVOLUTION is all natural...and all fabulous. Whether you are looking for the fundamentals like primers and blushes or trying out fun products like their 8 Stack Mineral Shadows, this company has some great stuff. Their Mineral Kits, packed with brushes, shadows, lip glosses, foundations, and blush,
This brand has been around for over a decade and is extremely successful, but we don't often hear about it. Now is the time to listen. My absolute favorites have to be within their Lips line. With their lip plumping lipsticks, psychedelic lip pots, and duo lipsticks, you will definitely want to kiss and tell. Take these Psychedelic Lip Art Wands for example.
$18 at Lola Cosmetics.