Let's face it, beauty gives women power from within and a feeling of strength. Tyra Banks once said, "I love the confidence that makeup gives me." We all do. We all want to be unique and have a look that's one-of-a-kind, from our shoes to our jewelry, standing out is important to any fashion-conscious woman. Most importantly, we always pay attention to what's going on our faces, the hottest beauty trends, and the latest makeup shades. If we like it, we buy it. It's that simple. And, that brings us to those hot cosmetic lines that have been flying under the radar…the Beauty Underdogs. Let's take a look at some of these cosmetic cravings that you never knew you wanted until now.