Top 10 Niche Beauty Brands

While it used to only be stocked in European pharmacies, Avene is now becoming more widely available in the U.S. Best known for its Thermal Water, which has over 300 clinical studies to prove its efficacy, the refreshing spray is rich in silicate and trace elements and low enough in salt mineral content that it can be sprayed on open wounds to clean or all over your face/body as a skin soother.

Dairyface’s products – made in a kitchen, not a lab – are so fresh you have to store them in the fridge or they’ll spoil. Among their best buys is the eye cream, which will instantly perk up tired eyes with a cooling sensation.

Conceived by two makeup artists, Beautyblender makes suede textured elliptical shaped sponges. The rounded curves of the sponges give makeup application a clean, even finish with no hard or visible edges. The shape also allows access to hard-to-reach areas like under the eyes and the sides of the nose.

A family owned and operated Certified Organic Manufacturer of personal care products, EO uses high-grade natural and certified organic ingredients to produce all of its essential oil infused bath, skin, and hair products.

A do-it-all body balm, Egyptian Magic will do everything from moisturize skin to soothe burns.

Makers of an incredible dry shampoo, Klorane is a botanical-based line of natural hair products.

Hailing from down under,

Prevent wrinkles while you sleep with a pillow from Save My Face. Each pillow boasts a patented double crescent design to suspend your face when you side or stomach sleep so that you don't compress facial tissue or sinuses.

Long-wear and smooth formulations make Youngblood Mineral Cosmetics a worthy investment. Of particular note is its Natural Mineral Foundation.

Rebalance your skin pH levels and moisture content with Sophyto’s specially designed line of face products, many of which are backed by clinical tests.

Hailing from down under,