Our #1 genie-in-a-bottle wish? Unlimited funds for clothes. #2? Bottomless fund for beauty products, of course. Sure, it’d be great if we were all 1%-ers who were on a best-friend-basis with the nice ladies at the department store cosmetic counters. But out of necessity (read: being broke) comes beauty: there’s just something so satisfying about accessible, affordable products that just plain work. Here are 10 awesome items that are lingering on a shelf near you, quietly waiting to be recognized for their effectiveness. Whether you want to add some color to your lips, definition to your lids, or silkiness to your skin, your neighborhood drugstore’s got you covered.