Beauty

Estée Lauder Invisible Fluid Makeup Revolutionizes Foundation

It's no secret that technology is the key player in the beauty industry these days. New advancements yield super-charged formulas for women who are seeking the fountain of youth – or, at the very least, the promise of a more pristine complexion.

In the quest for achieving said perfect skin, women go through bottles and bottles of foundation before settling on one that may or may not actually even be The One. Perhaps the color just isn't quite right, or maybe it transforms into a cakey mess on the skin and unpleasantly calls attention to everything from large pores to fine lines.

There's a new contender on the beauty block, though – and this time the proof really is in the technology. New from EstéeLauder, Invisible Fluid Makeupmay well be the best thing to happen to beauty since…well, makeup. Utilizing the power of IntuiTone technology, a first-of-its-kind innovation that promises a perfect color match for every skin tone and every ethnicity, it leaves behind an amazingly flawless veil that mimics the natural beauty of a fresh, bare face, yet also provides necessary coverage to areas that need it most.

It's all thanks to an intuitive marriage of micronized particles and optics, which allows the skin's natural undertones to stand out – and that itself is the secret to Estée Lauder Invisible Fluid Makeup’s incredible finish. Working with the skin's undertones instead of merely sitting on top of the skin, the makeup basically transforms the complexion in the most subtle way. Suddenly, it glows, it's even, and virtually picture perfect. It's the kind of thing womankind has fantasized about for centuries! 

And though that heavy, uncomfortable feeling is one of the reasons foundation is often so derided, Estée Lauder Invisible Fluid Makeup is completely weightless and goes on as light as a feather. Despite its lightweight consistency, this distinctive, air-infused formula can be built up for greater coverage and still maintain its natural appearance. The oil- and alcohol-free makeup is kind to the skin, too, due to its mineral-rich composition and the addition of moisturizing hyaluronic acid, which also helps prevent the dreaded cake effect. So in addition to a gorgeous complexion, the skin is also left silky soft. To reap its benefits to the fullest, simply shake the bottle to disperse the air particles throughout.

Another huge bonus: it's available in a whopping 16 shades, so there's one for every woman, no matter her skin tone and ethnicity. In fact, there's a match here for anyone – even those who have spent many an hour standing at a department store counter or staring in frustration at a drugstore wall, searching in vain for that so-called "perfect" shade. Turns out it exists after all.

Potent to the very last drop, Estée Lauder Invisible Fluid Makeup is essential for the woman who appreciates the natural beauty of bare skin – but who just happens to need a small perfecting boost.

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