Because we love giving niche beauty brands the love they deserve, here's a look at 10 great beauty brands you've probably never heard of.
This brand instantly won me over with its "Skin Tight Body Lotion" tagline. Created by celebrity makeup artist Bethany Karlyn, it's a lotion that works double duty as a skin tightener and body moisturizer. It's packaged in an eco-friendly manner and comes in five different colors (plain and four tinted shades), each with light reflecting properties to help visually slim legs.
Developed by music lover Theo Kogan, Armour Beauty's long-wear, natural, moisturizing glosses are all named after her favorite rock songs, clubs, and music icons. Gloss formulations include shea butter, olive, avocado and mango oils and butters, grapeseed oil, and vitamin E.
Among Cleanlogic's unique bath and shower finds are Soap Sponges, which combine the cleansing benefits of a bar of soap with the exfoliating ability of a sponge. It's an awesome 2-in-1 product and I have yet to see something else like it.
Dr. Alkaitis has cultivated a niche following thanks to a product line that's formulated exclusively with organic, living, edible ingredients. The brand was founded by Dr. Saulius Alkaitis, who may not be a dermatologist, but is a research scientist with a Ph.D. in physical chemistry, a Bachelor of Science Degree in Chemistry and Chemical Engineering, and he has studied under and conducted plant research with four Nobel prize recipients. There are absolutely no chemicals in this range and all of the products are hand-manufactured.
Made with 10 clinically proven ingredients (including licorice, bearberry, mulberry, and Dianella Ensifolia), Fei'd works to treat dark marks, age spots, pigmentation, and uneven skin tone. It's 99% natural and free of parabens, mineral oil, harsh bleaches, hydroquinone, and kojic acid.
Pink Papaya makes hundreds of natural home spa and beauty products that are made in the USA and sold exclusively through a network of independent consultants. They've got a ton of cleansing, toning, and treatment products for most skin types as well a line of cosmetics. The only real downside here is that you can't simply order their products online.
Formulated with just five ingredients, all of which are organic and plant-derived, Product is a natural hair styling aid designed to defrizz, impart sheen, and moisturize hair. Hand-crafted in small batches, it's free of synthetic ingredients, chemicals, and parabens.
Developed last year by holistic nutritionist Adina Grigore, none of Sprout Skincare's products contain more than five ingredients and all are common, kitchen-accessible ones that are organic, fair-trade, and most are locally sourced from around Brooklyn where the line is produced. If that's not enough to get you to show the Greenpoint brand some love, Gwyneth Paltrow is a fan.
There are a number of effective beauty products and a ton that come beautifully packaged, but there are very few that can make you smile; The Balm's products, however, can do just that. Not only will your face light up because their products actually work, but their packaging is often downright hilarious.
LCN first caught my attention because of their creative packaging, but they're also nail polish formulation innovators. They were the first to bring magnetic effects polish to the market and they've got a slew of interesting buys including a UV light curing top coat that cures under 60 watt light bulbs to help ensure longer lasting color.