Theo Kogan's naturally based lip gloss label Armour Beauty has become a go-to for celebrities like Lady Gaga, Rachel Zoe and Eva Mendes. This season, she brought her 20+ product range of paraben- and cruelty-free glosses to a slew of models' lips at shows including DKNY, Richard Chai, Wes Gordon, Marissa Webb, Mara Hoffman and more.
Here, Kogan gives us her take on some of the most memorable looks to walk down the Fall 2013 runways.
This looks like a resort goddess nature-punk. Even with this look's natural tones, you may not be able to pull this off for work. For a wearable version, conceal and powder the skin and use a matte taupe eyeshadow across the whole eyelid, brown mascara if any and brush your brows. Create a taupe-beige lip using Armour Beauty’s opaque beige lipgloss in Edie — just make sure to give it a quick blot for less shine.
This very Victorian look is saying, "OFF WITH HER HEAD!" to me. Everything but the lip shape is possible for everyday, especially for the extremely fair skinned gals. Mattify the skin with your lightest foundation, reach for pink blush, lightly fill in the brows with pencil and brush though with a clear brow gel. Don't use mascara or eyeliner and powder over everything and then for the lip use Armour Beauty’s warm red opaque lip gloss in Siouxsie.
Hello, can you hear me now? I know you can see me! This is an attention-getting, show-stopping, Andy Warhol-wig-ish clown-drag — and I love it. To have this translate to a wearable version, you would need to use your foundation or BB cream, a blue eyeshadow of your choice or eyeliner with a thinner application on the upper eyelid and black mascara (this look uses false eyelashes on top and also on the bottom — but instead you could use lots of black mascara on upper and lower lashes). Set the brows with clear brow gel, sweep peach cream blush on the apple of the cheeks and try Armour Beauty lip gloss in peach-coral opaque Ann-Margret on the lips.
This look is super natural and fierce! Try it with BB cream, concealer where necessary, with a light powdering over it and a strong filled-in and combed brow. Also, lightly pink or plum contoured cheeks and an uber natural lip, which you can get using Armour Beauty’s dusty rose opaque lip gloss in Diana, are key.
I love a big fashion statement and a classic beauty look to go with it. This, to me, is a Barbie doll look and is extremely wearable. First, perfect your skin with foundation, concealer under the eyes and powder; shape the brows with an eyebrow pencil and apply black liquid on the upper eylid. Only use mascara on the upper lashes and create a shaped red lip using a lip liner and Armour Beauty lip gloss in either warm or cool opaque reds: Siouxsie or Barracuda.
3.1 Philip Lim
I love this sexy goth vamp look as it also has a very classic girl appeal. The skin is matte with a nice shimmer line down the nose — one of my personal faves, but something that will definitely not work for everyone. The brows are filled in with a lighter shade than her hair, she has some white liner or shadow on the inner corner of the eye, soft taupe in the eye crease and you can make that lip with Armour Beauty’s opaque chocolate brown lip gloss in Foxy. You could also just line your brows, powder your face and put on your Foxy gloss to make it even simpler.
Marc by Marc Jacobs
This is one of my favorite looks from this season. I love the big hair and the simple classic yet stunning maquillage. For a wearable day face, mattefy the skin with double duty foundation. Use a pearly off-white eye pencil or shadow and line around the inner corner of the eye and across the lid; fill in the brow using a brown eye pencil under the eye and, if you dare, some taupe eyeshadow sweeping up to the brow from the crease corner of the eye like a wispy cat sweep up. The lip is easily achieved with Armour Beauty’s Nina (bright opaque coral) and Lucy (bright orange) lip glosses mixed together.
Taupe be or not taupe be? That is truly the question here. This is a very natural yet severe look, which is sort of a juxtaposition, right? To make it wearable, you could use your BB cream, a brown/beige contoured blush, clear mascara, and fill in your brows as the brow is pretty much the focus here. Then, sweep a taupe shadow over your eyelid, or forgo the shadow and just put on your Armour Beauty lip gloss in the peach gold shimmer shade Gypsy.
This is a goth/punk and most likely not a day look for everyone, though it definitely is for some. To create a more wearable version, use concealer under the eyes as well as powder, a light sweep of plum non-shimmery blush, gold shimmer eyeshadow brushed lightly on the eyelid, a thin liquid eyeliner line across the top lid winged out, mascara, and if you are afraid of doing a black lip, do a deep berry lip instead of black. If you want a black lip and don’t have the lipstick, simply line the lips and fill in with a black eyeliner, just make sure to use lip balm to moisturize your lips first — even better, use the shiny laquer of Armour Beauty’s black lip gloss in Femme Fatale. For a dark berry shade instead, Armour Beauty’s deep purple shimmer gloss After Hours.
This look reminds me of when I used to get ready to go on stage and sing and I had pretty much canceled my whole face out with a very intense foundation and powdering, pre adding anything else. Not the most wearable, but if you want to wear it, use a white or lightest pink/purple eyeshadow, filled in brows and powder, powder, powder everywhere with a sweep of peach blush under the cheekbones. Also, a very light pink lip that could be duplicated with Armour Beauty’s spanking new sheer-opaque baby pink lip gloss Divine.