For his first-ever Lincoln Center presentation, Jay Godfrey is working with Aveda to create a dark, rocker-glam beauty look. On Friday, we dropped by the New York City-based designer's studio for the Fall 2014 collection hair and makeup tests, led by makeup artist Janessa Pare and hair stylist Clay Nielsen (both signed with Aveda Professionals).
According to the label, the beauty look was inspired by a young woman who "can’t be bothered to spend a lot of time on her hair — she was out late the night before and her hair has effortless morning-after waves and volume. The look is shaggy and messy with a definite rock star quality."
Fall 2014 hair (left) and makeup (right) moodboards / Images courtesy Jay Godfrey
The look — made up of loose, tousled waves and a thick smear of eyeliner — was tested on Norweigan runway model Hildie Gifstad (Fusion Models). Gifstad was wearing a cozy, oversized purple sweater which, she told Godfrey, she'd knitted herself. "You did it yourself? Well, I grew my own hair," he quipped.
Though this is the Canadian-born designer's first time showing at Lincoln Center, Godfrey's line is already carried by major department stores like Bergdorf Goodman and Saks Fifth Avenue; his dresses have also appeared on the red carpet, worn by celebrities like Lauren Conrad, Carrie Underwood and Megan Fox. The designer comes to fashion by way of Wall Street: Godfrey worked at Citigroup after studying finance at Montreal's McGill University. He later attended Parsons and interned for Oscar de la Renta before launching his own line.
Unless otherwise stated, all photos by NM