Nexxus Color Assure Pre-Wash Primer, $17.99
Forget the fade-out that strikes every highlight, lowlight and bright, blonde root. This innovation from Nexxus repels water, the primary culprit behind color fade and dull locks. Before even hopping into the shower, applying this pre-wash primer, with uber-hydrating ingredients like white orchid, almond oil and coconut oil, will repel water from the cuticle and leave locks with renewed vibrancy. Testers loved how super shiny their dried 'dos were, and how they thought their hair color was brighter and perkier.