Beauty

Backstage at NYFW: Hair Individuality at Versus Versace

IMAXTREE

Image: IMAXTREE

Redken’s Creative Consultant, Guido Palau, was inspired by the 90s Versace ads and decided to let individuality take center stage for the hair created at Versus Versace. “The girls were captured for who they were, not what they were made into,” said Palau about the Versace ads that inspired him. Each model wore her hair down in a very natural and undone style with varied results, depending on the length and hair type. Palau utilized a generous amount of Wind Blown 05 at the roots, left parts messy and natural, and then used Diamond Oil High Shine Airy Mist (launching in November) for a glossy finish.

image: Imaxtree

image: Imaxtree

IMAXTREE

Image: IMAXTREE

images: IMAXtree

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