It was a high-wattage scene on Vancouver’s Robson Street last night as the city’s glitterati primped and primed for the opening of the new Sephora store, the biggest in Canada. Canadian supermodel and national treasure Coco Rocha was on hand to greet revelers, bask in the immense beauty of the store, and just generally look flawless and envy-inducing. The mom-to-be, who announced her pregnancy via YouTube earlier this month, is also promoting her book Study of Pose, a photographic tome created with renowned photographer Steven Sebring.
The masses packed into the new Sephora store, which covers 8,600 square feet of precious Robson Street real estate, to nibble on sweet treats and raise a glass of champagne in celebration. Bopping to the beats of famous DJ Alexandra Richards, Vancouver’s Pretty Young Things swiped mascara, spritzed perfume and dabbed lip gloss into the night. The Twittersphere was understandably abuzz with praise for Richards’ DJing prowess — not surprising for the daughter of a Rolling Stone!
Sephora Robson joins a growing list of American chains to open up on the street in recent years, including Victoria’s Secret and J.Crew. The store carries more than 200 colour, skincare, fragrance and haircare brands. Some of the services that are exclusive to this location include a Bumble & bumble hair studio where experts will show customers how to achieve the hottest styles, and a Skincare Studio where Sephora experts will share the latest trends in skincare while giving customers a facial service. Sephora Robson officially opens its doors today.
[via Vancouver Sun]