Hanky Panky, the brand behind The World’s Most Comfortable Thong, is entering the fragrance category with the launch of its Eau de Parfum. The perfume was created via collaboration with Symrise and has top notes of Italian bergamot, neroli, lily of the valley and cassis (skin musk, white cedar and soft vetiver make up the base notes).
In a statement to WWD, Gale Epstein, who owns Hanky Panky Intimates with Lida Orzeck said, “We thought that fragrance was a natural extension of intimates, because to smell it you have to be close to a person and you use it daily. We wanted something comfortable, soft and pretty, something that would bring out your inner flirt.” (Note to our neighbors: Perfume shouldn’t be smelled 10 feet away.)
The clear bottle features lace detailing on the back and the 1.7-ounce spray will retail for $70 with the rollerball selling for $26. The scent will be sold in many of the 2,000 specialty retailers that sell Hanky Panky and is also available online. Yesterday, the brand shared a promotional video for the fragrance on Instagram.