Famed Fashion Week manicurist and master color mixologist Nonie Creme told us backstage at the Honor Spring 2015 show that her line, Nonie Creme Colour Prevails, would be making its debut this year. The full-range color line launched online at Walgreens.com and Drugstore.com last month, and on March 1, the Duane Reade location at 40 Wall St. unveiled the brand in-store. And get this: Beginning on Monday, Nonie Creme Colour Prevails will be making its way into 300 Walgreens and Duane Reade locations every week for the next 10 weeks.
The former founding creative director of butter London told tFS, “I knew I wanted to do a color range and my business partner and I wanted to do a project together for a really long time, and we finally had the opportunity to meet with Walgreens.” On why she didn’t go the prestige route again, Nonie said, “I knew I wanted to go big and I was ready to go mass — everyone goes to the drugstore. I’m in there like five times a day! When we met with Walgreens, it was amazing timing and we inked a deal right away.”
Everything in the line is under $20 with eyeshadow palettes topping the price scale at $19. Nail color is priced at $8 and the color options seem endless — and we’d expect no less from Nonie. It is made up of 35 shades, two top coats (shiny and matte) and a CC Creme base coat that Nonie calls the “hero product” for nails.
Nonie mentioned she was a bit of a packaging junkie and after seeing a recent Instagram post of the Precision Painter she DIY-ed, she explained, “I knew I wanted to do nail polish obviously — but I wanted it to be different somehow. I was messing around at home with packaging options and then after seeing an ergonomic pen, I decided to mold Play-Doh into a handle for the polish bottle that would be comfortable and easy for users to apply nail polish with.” She took her homemade creation to the development team and the rest, as they say, was history.