Beauty

The New Tom Ford Fleur De Portofino Ad Is All About the Derrière

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Leave it to Tom Ford to remind us that bathing suit season is right around the corner with yet another sexy campaign. In the latest ad from Tom Ford Beauty, a fearless model’s derrière is on display as a bottle of the brand’s latest Private Blend fragrance, Fleur de Portofino is casually being splashed on the model’s backside. 

Fleur de Portofino marks the brand’s fourth installment of the Neroli Portofino collection and has a sensual summertime blend of white acacia, jasmine, Sicilian lemon and honey. For Ford fragrance lovers, think of this as a mix between the original bergamot-rich Neroli Portofino and the citrus effervescence of Mandarino di Amalfi encased in a similar cerulean bottle.

And speaking of similar, the bum in the new ad may seem quite audacious, but is pretty tame compared to the Neroli Portofino NSFW ads that left little to the imagination a few years back. Looks like Tom Ford will continue to inspire us to hit the gym and get our squats on.

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Tom Ford Private Blend Fleur de Portofino, $215 to $525 at Tom Ford