It’s one thing when our favorite celebs front an ad or collaborate with a beauty brand, but it’s a completely different ballpark when they curate a line of their own. And with so many brands out there as it is, a standout celeb brand means we’re going to be all over it. That’s right, some of Hollywood’s A-listers are savvy businesswomen with great taste in hair, makeup, nails and skincare. We’re highlighting five of our personal favorite brands that are really worth giving a try, backed by smart ladies who are passionate about the products. From supermodels to actresses, here are our five picks for the best celeb beauty brands that won’t let you down.