Beauty

These Direct-to-Consumer Beauty Brands Are Changing the Cosmetics Game

You may remember your mom and neighbors throwing Mary Kay makeup parties when you were growing up or heard about the iconic Avon Ladies selling door to door. We sure do. A lot has changed since then, though, as a whole new generation of beauty brands take advantage of the direct-to-consumer model. From slimming body wraps to clinical skincare regimens, we’ve rounded up eight new reasons to skip the trip to the beauty counter.