If you despise using an eyelash curler, this mascara is for you. It contains polymers and keratin (the technology was inspired by hair care products) that strengthen lashes and lift them by up to 70 percent — for a curled look without a curler. The curved brush grabs every lash so you get plumped-up lashes with only one coat.
Boots No. 7 Dramatic Lift Mascara, $9.99 at drugstores
Winter Skin Saver
If you're dealing with dry skin (it's February, who isn't?), you're probably going through body lotion by the bucketful. Fortunately, this new option from Target will make the moisturizing experience significantly more pleasant. The big pump bottle has a cool, apothecary vibe, the formula contains green tea and passionflower extracts (powerful antioxidants), the scent is subtle and clean and the price is pretty awesome, too.
Marlowe Extra Moisturizing Body Lotion, $9.99 at Target
This foundation does so much more than even out your skin tone. It also blurs pores so they're practically invisible, exfoliates with lemon and papaya extracts and contains SPF 20 and olive leaf extract to protect skin from the sun and environment. It comes in nine shades and can be layered for full coverage or sheered out with moisturizer for a light application.
Lorac POREfection Foundation, $36 at Ulta
If you want prettier skin, try swapping out your moisturizer for this new formula, which addresses practically every concern. It hydrates with ceramides and hyaluronic acid, smoothes pores and fine lines with peptides, collagen and antioxidants and calms irritation and redness with colloidal oatmeal. And the texture is divine: like whipped vanilla pudding.
IT Cosmetics Confidence in a Cream, $48 at QVC
The Ultimate Blush for Any Season
This cream blush is simply magical. It hydrates skin, lasts all day and leaves behind a glowy — yet not overly dewy — finish. It's also formulated with chamomile extract to calm inflammation and vitamins A, C and E to fight free radical damage. Plus, this limited-edition color is both universally flattering and bright and pretty for any season. Nab one while you can.
La Prairie Cellular Radiance Cream Blush in Lotus Glow, $70 at Saks
Fragile Hair Fix
When you expose your hair to excessive color or heat styling, the proteins start to deteriorate and this leads to split ends and breakage. The only solution? A haircut. However, you can prevent damage before it happens with a protective serum. And this formula contains biotin to reinforce weak, fragile hair. It coats each strand to protect it, and it makes hair feel silky all day.
Suave Biotin Infusion Anti-Breakage Serum, $5 at drugstores
Intense Moisturizer for the Eye Area
There are plenty of eye creams out there, but you'd be hard-pressed to find one as wildly moisturizing as this one. It's packed with coconut and argan oil as well as shea butter, but the ingredients have been formulated in a way that makes them light enough for the thin skin around your eyes. It plumps up crow's feet overnight for a difference you can really see in the morning.
Yes To Coconuts Ultra Hydrating Overnight Eye Balm, $15.99 at Yes to Carrots
There are countless new beauty launches this month, but these are the products you need to pull yourself out of a mid-winter funk. There’s new makeup for prettier skin, brighter cheeks and more awake-looking eyes. There are moisturizers for face and body that will eradicate even the driest skin. And there’s a hair serum that will completely reinvigorate your style.
These beauty products are packed with antioxidants and other nourishing ingredients to protect you from the cold, wind, snow and whatever else you’re facing this time of year. And the prices are reasonable. Get excited to shop.