When you’re trying to achieve a summery glow, the last thing you should use is a matte powder. So many bronzers come in this form, however. To achieve the elusive my-skin-naturally-looks-like-this effect, serum bronzers are the superior option. They’re sheer and dewy yet you can easily layer them for a darker tan. Or, for the subtlest result, add a few drops to your favorite moisturizer or foundation. Some of these formulas even have bonus skincare benefits. Apply a serum bronzer and you’re simultaneously making your skin look more vibrant while brightening it over time.