This year is turning out to be the year of customized beauty. You’ve most likely heard of the Prescriptives custom foundation that launched back in 2012, which created a stir in the beauty world but didn’t kickstart a trend. Turns out, it just wasn’t the right time for personalized beauty products. But that’s not the case now. Not only has Prescriptives had a very impressive comeback with Custom Blend, but many other brands are taking note and following in its footsteps.
With these amazing innovations, brands are able to give customers exactly what they need, whether it’s a true match foundation, personalized hair products that will give you gorgeous, shiny hair or even microbeads that you can toss into your favorite face cleanser and make it an instant exfoliating experience. These products are here to stay and prove customized beauty is the way of the future.
[ Next: 7 Bespoke Beauty Kits You Can Customize to Suit Your Needs ]
These Products Prove Customized Beauty is the Way of the Future
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BareMinerals
Finding a perfect cleanser can be a real task. But finding a not-too-harsh, just-right exfoliator formula is even harder. Thanks to bareMinerals' concoction of chardonnay, rose, sweet orange peel, black rice grains and mineral-rich sea salts, you can turn your go-to cleanser into an instant exfoliating product by adding the skin polishing grains into the equation. Pretty genius, right?
Skinsorials Mix. Exfoliate. Smooth. Add-to-Cleanser Skin Polishing Grains, $22 at Nordstrom
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Nip + Fab
Your skin changes with the seasons and many other various factors, but trying to buy different products for each need can be costly — and never-ending. U.K.-based skin care line Nip + Fab just launched a range of skin care "shots" that can be added to your favorite moisturizers, face masks, eye creams and so forth, based on what you're in need of that day. Our favorite (right now) is the Bee Sting Fix Repair Shot that helps smooth dry skin while plumping, but they're all pretty fabulous (check them out here).
Bee Sting Fix Repair Shot, $24.99 at Ulta
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Function of Beauty
Custom shampoo and conditioner? Sign us up! Created by MIT engineers, Function of Beauty uses algorithms and equations to create fully customized hair products based on your very own #hairgoals. In a nutshell, select your hair type, hair goals (as in more volume, shine, etc.) and add your name to the bottles, then wait for it to come directly to your doorstep. Starting at under $40 for a set, that's a pretty insanely good deal, don't you think?
Shampoo and Conditioner Set, $36 and up at Function of Beauty
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Lancôme
At select Nordstrom stores nationwide, you can tap into Lancôme's new technology and have a custom-blended foundation made just for your skin tone and needs. The beauty adviser will scan your face with a handheld machine and tailor foundation with the perfect coverage, finishing style and even an extra boost of hydration if needed.
Le Teint Particulier Custom Foundation, $80 at select Nordstrom stores
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MATCHCo
And in the case you don't live near a Nordstrom (since customizing has to be done in the store), there's MATCHCo — recently acquired by Shiseido. The innovative brand is powered by an app that allows you to scan various spots on your face and forearms at home to make sure you're getting a 100 percent matchable foundation shade delivered to your door. Instead of playing the guessing game when ordering online or between seasons, it gives you the ability to get something that truly works.
MATCHCo, $49 at MATCHCo
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The Body Shop
If you really love your foundation but are experiencing a seasonal change in skin tone, these drops will lighten or darken your favorite formula. And since they're only $12 a pop, you can keep them handy and adjust your makeup as needed throughout the year.
Shade Adjusting Drops, $12 at The Body Shop
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Maison Margiela
If wearing a personalized scent is for you, you'll love these fragrance filters from Maison Margiela. They give you the ability to tweak your perfume if you're looking for something different and new. Blur softens while Glow warms, and they can also be worn alone for a more subtle scent. Just think of the endless combinations you'll create.
Blur and Glow REPLICA Filters, $55 each at Sephora
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Madam C.J. Walker Beauty Culture
This kit will keep your hair in tip-top shape. With brassica seed, coconut and Jamaican black castor oils and a deep conditioning masque, there are endless "cocktails" you can mix up based on your hair needs. These concoctions cater to everything from dry and dull to thinning and frizzy locks.
Custom Hair Masque Cocktail Kit, $38 at Sephora
