Beauty

Everything We Know (So Far) About Kim Kardashian’s New Solo Beauty Line

06.21.17

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Perhaps inspired by Ky’s big fat Kylie Cosmetics paycheck, Kim Kardashian West is venturing into the beauty realm — again. In 2009, the TV personality launched her own fragrance. In 2012, she, Khloé and Kourtney debuted the ill-fated Khroma Beauty makeup line. In 2015, there came the Kardashian Beauty hair collection, which, like its predecessor, racked up a pile of lawsuits (and unlike its predecessor, weathered the storm). Most recently, the reality star teamed up with her cosmetics magnate sister on a four-piece nude lip set

Now, the beauty icon’s expanding her sights and setting out on her own. Yesterday, Kim announced the birth of KKW Beauty via a beige-blush Instagram video showing only a website URL (kkwbeauty.com) and a launch date (June 21, 2017). In a follow-up Snapchat video, Keeks revealed that the brand’s first product — “a collection of cream contours” — will hit e-store shelves next Wednesday. 

Based on another Snapchat shot, we can also expect a KKW-branded fragrance in the very near future.

…And that’s all we know thus far. Stay updated on all things KKW Beauty by following the brand’s newborn Instagram or subscribing to updates via kkwbeauty.com.