Beauty

Meet Flesh, the Buzzy New Inclusive Makeup Brand

Flesh, the brainchild of Revlon Chief Creative Officer (and former Allure Magazine Editor-in-Chief) Linda Wells, is officially hitting the shelves. The new brand has a lot going for it: In addition to Wells’ unique vision and expertise, it’ll also be coming out of the gate strong with a 40-shade foundation line, officially joining the ranks of fellow inclusive beauty brands like Fenty Beauty, Cover Girl and Dior.

Along with the foundations, Flesh is launching a lineup of 12 products, including everything from a nine-pan eyeshadow palette to the provocatively named Fleshpot Eye & Cheek Gloss, each more aesthetically pleasing than the last. The full collection launches online at Ulta on June 24 and will be available in stores starting July 8. Read on to get the full breakdown on the exciting new makeup products.

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This article originally appeared on TotalBeauty.com