If you’re betting that red is the most popular lipstick color, better luck next time. If you predicted that millennial pink is the world’s favorite, step right up and claim your prize. A study by YouCam Makeup revealed that millennial pink is the top lip color globally. The virtual makeup app reported that over 20 percent of lipstick try-ons in the United States and United Kingdom are millennial pink shades. What’s more, close to 50 percent of the top lip colors are pink shades in the U.K. and U.S. It’s clear that we all want a pretty in pink look.
The soft pink finish of millennial pink has made it the color we want, from clothes to hair to even food. The sweet shade lends itself particularly well to makeup, especially lip colors. It’s an easy-to-wear shade that’s less intimidating than some bolder options (sorry red and purple). The pinkish hue makes it more flattering than some neutrals and looks good day or evening and with a multitude of other makeup looks, be they flicked eyeliner, glitter or colored mascara.
Given millennial pink’s popularity, you could already have a millennial pink lipstick shade or two in your makeup bag, but any beauty lover knows there’s always room for another. Ahead, shop 11 pink lipsticks that will make you that much more obsessed with the rosy shade.
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11 Millennial Pink Lipsticks That Prove Why It's the Most Popular Lip Shade
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Smashbox
Be Legendary Lipstick in Pretty Social, $21 at Smashbox
The Smashbox Be Legendary Lipstick is available in an impressive 120 shades and there are a number of soft pinks to feed your millennial pink obsession. This nude rose is one lippie that could become your everyday shade. It's loaded with pigment and moisturizing ingredients so it's comfortable to wear and looks like a lipstick proper as opposed to a tinted lip balm.
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Glossier
Generation G Sheer Matte Lipstick in Like, $18 at Glossier
No one should be surprised to see a Glossier lipstick on this list given that millennial pink is pretty much synonymous with Glossier pink. This light, powdery pink lip color will even win lip balm fans over because it has a lived-in sheer finish that adapts to your lip color as opposed to the other way around. So everyone ends up with a one-of-a-kind millennial pink lipstick without paying for a bespoke product.
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NYX Professional Makeup
Matte Lipstick in Pale Pink, $6 at NYX Cosmetics
Get a gorgeous millennial pink lipstick color without dropping serious cash. This light blue-toned pink lipstick is cheaper than your green juice. And unlike a slurp-it-down-and-it-is-gone juice, you'll have this lipstick in your makeup bag for a long time. It has a flattering silky matte finish that won't make lips dry and uncomfortable.
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Charlotte Tilbury
Hot Lips Lipstick in Liv It Up, $34 at Charlotte Tilbury
Charlotte Tilbury's Hot Lips collection is inspired by famous beauties rather than trending colors. That being said, Liv Tyler's shade falls into the millennial pink category thanks to its delicate ballet pink color. The product has a buildable finish and 3-D glowing pigments that give the illusion of a fuller, wider kisser. No overlining necessary.
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Bobbi Brown
Luxe Matte Lip Color in Nude Reality, $37 at Bobbi Brown
Don't get confused by the name of this lipstick. As you can see from the bullet, it's not beige. It's a flattering pale baby pink that has the potential to be your new favorite my-lips-but-better pick. The Luxe Matte formula is unique because it has pure matte powder pigments and oil-infused powders that deliver a plush, matte, full-coverage finish that stays on for up to 12 hours.
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Tom Ford
Boys & Girls Lipstick in Dakota, $36 at Tom Ford
Tom Ford has a lipstick collection named after ladies and lads. Those addicted to millennial pink will want to make a beeline for the Dakota shade. It's a pastel pink ultra rich lipstick, meaning it packs plenty of shine to make gloss fans happy and has exotic moisturizing ingredients to keep kissers flake-free. See chamomile flower oil and soja seed extract. The clutch size is perfect for micro bags.
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MAC Cosmetics
Frost Lipstick in Angel, $18.50 at MAC Cosmetics
When hunting for the sweetest baby pink lipstick, don't forget about the finish. The finish can completely alter the effect, which means you can feel less guilty for buying another millennial pink lipstick if it's in a different finish. This frost option is a fun change compared to the usual satin and matte finishes. It has a pearly, semi-lustrous look that will appeal to all shimmer addicts. Get it now and in a few years you'll be glad you were an early adopter of frost lippies after everyone else catches up.
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Winky Lux
Matte Pill Lip Velour Lipstick in Sweet Pea, $14 at HSN
This lipstick is described as a modern baby pink and we definitely agree with that description considering it's a dead ringer for millennial pink. The formula has suspended pigments for a multidimensional, velour effect. Unlike some matte lippies, it's not heavy. It has a mousse-like finish and is made without gluten and parabens. It also comes in an Instagrammable metallic pill-inspired package.
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Pat McGrath Labs
LuxeTrance Lipstick in Sextrology, $38 at Sephora
Pat McGrath's cult makeup collection is known for setting trends. It can play into obsessions, too. Take this neutral pink lip color that could be renamed millennial pink. Of course, that's not as steamy as Sextrology.
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Urban Decay
Vice Lipstick in Double Team, $18 at Urban Decay
There are 135 shades (and counting) in the Urban Decay Vice Lipstick range, so you have a lot of shopping to do before you complete your collection. One shade that pink fans should add to the top of their lists is Double Team. It may have a cheeky name, but the pale pink with blue undertones is more sweet than sultry. It's made in a comfort matte formula that works for day and evening.
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ILIA
Lipstick in Pink Kashmir, $26 at Space.NK
This cool pink lipstick is actually inspired by the colors of Pakistan and India. If you think it looks cheerful in the bullet, wait until it's applied to your lips. The formula combines organic ingredients and a semi-matte finish for a wearable pink with just the right amount of pop.
