Gucci regulars Anja Rubik and Clement Chabernaud are back fronting the Italian fashion house's Pre-Fall advertising campaign. The ads are lensed by Turkish duo Mert Alas & Marcus Piggott, who aren't exactly strangers to Gucci either. They've stripped the campaign this season, going right back to basics with no gimmicks and zero signs of heavy post-production. Anja and Clement are seen posing in a studio, against a classic grey background to complement the vibrant clothes designed by Frida Giannini.
Forum members are not letting the new direction go down easy. "I cannot believe how basic these Gucci campaigns have become. The last one I absolutely loved was Spring 2013. Everything after that has been so uninspired and underwhelming," writes valliaddict.
"This is soooo boring. Like everybody said, it looks like a lookbook, and not even for an A-list brand like Gucci," commented anlabe32 who went on to say, "That said, Anja and Clement look nice. And so does the clothing."
Check out the thread and some more images from the campaign here.