The Buzz

Suki Waterhouse Is Redken’s Newest Brand Muse

Image: Redken

Image: Redken

At just 23 years old, British-born model and actress Suki Waterhouse has a rather impressive resume. She’s currently the face of Burberry and has appeared on the covers of Vogue UK, Vogue Turkey, LOVE magazine and more. And if that’s not enough, Redken 5th Avenue has just appointed her its latest brand muse. 

Redken taps the trendiest and hippest models, hairstylists and colorists to partner with, so signing Waterhouse made perfect sense for the brand. She’ll be the face of the new Glow Dry style-enhancing blow-dry oil, which debuts in salons in August. “Suki is known for her chic style and effortless cool,” says Shane Wolf, Global General Manager of Redken 5th Avenue. “She’s striking, multi-talented, and dynamic. She brings a great energy to Redken.”

And from what we can tell, Redken’s Glow Dry oil is going to he a huge staple for maintaining healthy, gorgeous locks. “During summer, I really believe in embracing the heat and what it does to your hair, the texture that a little sweat makes,” Waterhouse said. “Make it part of your hair texture. I like a messy look. I use Redken’s new Glow Dry style-enhancing blow-dry oil on damp hair and then blow-dry it in to help give my hair a little extra sheen and silky feel.” 

Suki Waterhouse Redken

Image: Redken