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Lindsay Ellingson Is Gearing up to Launch Wander Beauty

Lindsay Ellingson and her business partner Divya Gugnani are ready to unveil her cosmetics project Wander Beauty, a line inspired by Ellingson’s travels. The model is gearing up to debut the line’s first product, the On-the-Glow Blush & Highlighter Duo Stick on QVC next month, but before that and the launch of the brand’s city-themed capsule collection in September, Ellingson’s been dropping teasers, sharing makeup tips and tricks on the brand’s Instagram page (as well as her personal accounts) and getting feedback from fans in order to perfect their product selection.

One of the features of Wander Beauty is its commitment to appealing to a multi-ethnic consumer. Multi-ethnic beauty is the fastest-growing sector in the U.S. beauty market, growing 3.7 percent in 2014. Obviously, it is a smart business move on Ellingson’s part to take advantage of the burgeoning market. One way Wander Beauty attempts to attract this demographic is to use models of different ethnicities to showcase the same product. That way, customers of all skin tones will be able to get an idea of how the makeup might look on their faces– that is, if they aren’t much darker than say, a Kerry Washington. From what we observed, there seems to be a gaping hole in the spectrum for darker women who might have the complexion of Gabrielle Union or Lupita Nyong’o. But we suppose that is something that can be corrected before the official launch.

In the meantime, Ellingson & co. have  been engaging with potential customers and fans on social media as they put the line together, providing a glimpse of what to expect from Wander Beauty. This sort of pre-launch brand engagement is smart, as it helps the company build a base before they actually release any products.

Look out for the launch of Ellingson’s first Wander Beauty product on QVC in Mid-April.

[via WWD]

The Buzz Latest News

Damon Dash and Kanye West Buy Karmaloop

Rumors that Karmaloop would be filing for bankruptcy have been swirling as of late, but it looks like the retailer is getting some relief, courtesy of two hip-hop bigwigs. Entrepreneur Damon Dash and fashion enthusiast Kanye West have teamed together to buy the struggling brand.

Dash has been particularly active on Instagram as of late, and naturally took to the social media outlet to announce the big purchase. In a three-part series of Instagram videos tagging major media outlets as well as influencers and fashion insiders, Dash stands next to a stone-faced, silent Yeezy, explaining that this Karmaloop buy is only the start of their projects together, which Dash says include “a couple of other cool things” not related to music. 

Karmaloop has been going through its share of woes, which its founder Greg Selkoe blames on debts incurred from expanding and opening too many spin-off businesses too quickly, telling Gearbottle that the bankruptcy filing was more of an attempt to restructure the company. Of course, with this purchase there are several questions, particularly pertaining to the involvement of Dash and Kanye, the latter of whom is notoriously hands-on when it comes to product. Will Kanye’s presence influence the kind of products the site sells? Will the site’s street chic, logo-emblazoned wares veer more toward the high-fashion streetwear aesthetic Mr. West champions?

We will have to see, but at the very least, we wager the website will probably carry future Kanye West x Adidas Originals collaborations, which could help Karmaloop get back on track.

[via @duskopoppington]

The Buzz Forum Buzz

Finally! The Edit Nails Kerry Washington’s Cover Shoot (Forum Buzz)

Various publications have attempted to capture the gorgeous Kerry Washington (shouldn’t be that hard, right?) — Allure failed miserably with its makeup-free approach, while InStyle offended its readers after a skin-lightening scandal emerged. Finally, Net-a-Porter‘s online supplement The Edit has done Kerry’s beauty justice. Photographed by Bjorn Iooss, the Scandal actress dons a crisp white jacket by Isabel Marant for the cover shot and showcases other ensembles from the likes of Stella McCartney, The Row and Marni for the editorial. Kerry sat down with Aliza Licht (aka DKNY PR Girl and one of our esteemed experts on theFashionDish) for an interview to accompany the feature, which can be read on Net-a-Porter‘s site.

The Edit March 26, 2015 Kerry Washington Bjorn Iooss

IMAGE: NET-A-PORTER.COM

Our forum members were quick to sing The Edit’s praises once the latest installment surfaced. “Stunning, absolutely stunning. Kerry looks flawless here, that cover shot is everything. So glad for her,” raved Benn98, about to set the tone of more comments to come.

“Oh my goodness! This is the best Kerry I’ve seen!! Flawless! Such haunting beauty,” shared MON in agreement.

RanThe felt the same way and echoed, “Absolutely gorgeous! Kerry looks stunning, a natural beauty. This is the best cover she has done since her Vanity Fair cover. Vogue take notes please.” We couldn’t agree more!

Also full of enthusiasm was nataliaapple: “Finally someone did Kerry right!!! Kudos to the photographer and stylist. Well frickin’ done!”

The Edit March 26, 2015 Kerry Washington Bjorn Iooss

IMAGE: NET-A-PORTER.COM

Take a peek inside the thread to view the remaining images and join the discussion here.

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The Buzz Latest News

Stella McCartney Wants to Help Vivienne Westwood’s Business Be More Sustainable

Vivienne Westwood runway

Image: Imaxtree

Business of Fashion held a panel this week to talk about the problems the fashion industry faces, including sustainability. The way clothes are produced has alarming and damaging effects on the environment. One example of this is the fact that you can identify the color trends each season by taking a look at some of the dye that gets into the rivers in China. “The smallest thing can have an impact,” said Stella McCartney, who sat on the panel. “We are all living on this land with limited resources, and we all have to be conscious about how we consume and how we manufacture and how we source — and the fashion industry is no different than anyone else.”

Also on hand for the event was Vivienne Westwood, who says she has been taking steps to creating more environmentally friendly pieces with the help of UN’s Ethical Fashion Initiative. But on the topic of sustainability, Westwood had several questions for McCartney about certain materials, whether they are easy on the environment or not. Her questions demonstrated the harsh truth that many designers simply don’t know how their wares affect the environment, indicating that perhaps the first step to an industry-wide commitment to sustainability starts with education.

“I wonder where we get all that expert advice from?” Westwood wondered. McCartney, in turn, pledged to be Westwood’s guide in navigating more sustainable waters. “I’m going to help you and I can’t wait to work with you. I would gladly give you my information sheet and will be very proud to do so.”

Stella McCartney covers Business of Fashion‘s latest print issue, which covers seven of fashion’s biggest issues today.

[via Telegraph]

 

The Buzz Latest News

Soo Joo Park Is the New Face of L’Oreal Paris

Everyone is falling in love with Soo Joo Park, fashion’s resident cool girl, including L’Oreal Paris who has just signed the platinum blond beauty as the global face of its brand.

 

#BECAUSE I’M #WORTHIT! #326 @lorealparisofficial

A photo posted by Soo Joo (@soojmooj) on

Soo Joo will be L’Oreal’s first Asian-American face. L’Oreal has had several women of color and Asian women backing its brand over the years, however. Beyoncé, Jennifer Lopez, Freida Pinto, Aishwarya Rai and Eva Longoria are just a few of the nonwhite faces that have appeared in campaigns for the makeup giant. 

The Korean-born, Asian-American-identifying Soo Joo is obviously thrilled about her new gig. “It’s such an honor,” she tells Style.com. “The world is getting smaller and the globalization of commerce is influencing industries like beauty and fashion. So to be the first to represent a global brand is a huge honor. But I don’t want to be just that one thing; I want to be the global ambassador.”

Soo Joo teased her big announcement on Tuesday with an Instagram shot, wearing a T-shirt that says #Because. Yesterday, she let the news of her involvement with L’Oreal be known with a selfie, posing in a similar tee reading #worthit. It is also fitting that Soo Joo would share this exciting news yesterday, as it was her birthday. 

Talk about the best bday gift ever.

[via Style.com @SoojMooj]

The Buzz Latest News

Drew Barrymore Likens Having Kids to Feeling Like a Kangaroo

Drew Barrymore

Image: WENN

Any mom can tell you that once you have kids, your body goes through some changes. Serious changes. Now while some women try to alter their new bodies with a little mommy maintenance, others just say, “Screw it. I’m a mom, I’m doing me and I’m going to enjoy myself and my beautiful children.”

Drew Barrymore is one of the latter women. In an interview with Glamour, the actress and FLOWER Beauty entrepreneur talks about what it’s like to come to terms with your new shape after you’ve had children. “After making two babies, holy cow, does your body do some crazy stuff! It’s hard to stay positive and love yourself,” she says. “You feel like a kangaroo with a giant pouch; everything’s saggy and weird.”

But even with all the saggy bits, Drew says it’s nothing compared to the love you feel for your kids. “You think about how beautiful it is that you’re able to make children. When I lose sight of that, I exercise, read Dr. Seuss’s Oh, the Places You’ll Go!, and spend time with my kids. Then I start to see things that are bigger than myself.”

[via Glamour]

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