Jason Wu made it pretty clear that he likes to be in his namesake advertising campaigns while appreciating the company of models like Christy Turlington Burns, Stephanie Seymour and Karlie Kloss. Our forums made no attempt to hide the fact that we loathed the cliché idea, but for Spring 2016, the designer has heard our cries and serves up something totally different and rather unique. Out are the glamorous models and swanky locations in favor of edgy fashion model Ruth Bell, who was shot by Inez van Lamsweerde and Vinoodh Matadin before a clean, white studio backdrop.
“Is this his attempt to look cool?? Well, let’s look on the bright side – Jason will probably not feature in this campaign. Otherwise everything else is awful. Awful art direction, awful pose, and awful styling. Ruth Bell is not the right girl for this brand, they needed someone more versatile,” Benn98 criticized straight away, setting the tone for comments to come.