I’m so excited to announce my new denim brand @goodamerican!!! This has been such an incredible journey and I feel so blessed to be able to bring this line to women everywhere of ALL shapes and sizes. I can’t wait to show you!! Sign up now to be first to shop goodamerican.com #goodsquad Let’s love our curves ladies!!!
On September 21, it had been four months (practically to the day) since Kocktails With Khloé went off the air. In Kardashian business venture years, that’s nearly an eternity. A new Khloé-helmed kollaboration was imminent. So, it came as no surprise when the youngest (fully) Kardashian sister, New York Times bestselling author and fitness aficionado took to Instagram (natch) to announce the launch of her new clothing brand.
Dubbed “Good American” (perhaps a jab at American fashion designers’ tendency to alienate plus-size consumers?), Khloé’s denim-centric line will cater to curvy women who typically have difficulty finding jeans that accommodate their natural gifts. The line will be available in sizes 0 to 24 and offer three silhouettes: Good Legs (skinny), Good Cuts (boyfriend) and Good Waist (high-rise). In addition to jeans, the inaugural collection will feature basics such as bodysuits, tees and sweatshirts — in other words, the kind of tops Khlo likes to pair with her derrière-defining denim. (more…)