We’re calling it. It’s the summer of #MySwimBody. Suit up and join the movement with @theashleygraham @philomenakwao @nicolajgriffin @abingson @jess_lavoie. Help us get 10,000 women strong! Share your swimsuit photo and tag #MySwimBody. Now, challenge your friends to follow suit. Use the link in the bio to see the whole campaign.
If you want people to see the truth, it’s best to bare it all. Following in the footsteps of campaigns like American Eagle’s #AerieREAL (this time around, the brand is donating $1 to The National Eating Disorders Association for every tagged, unretouched swim photo shared on social media) and StyleLikeU’s What’s Underneath video project (where influencers strip down as they open up about their struggles for self-acceptance), plus-sized swimwear company Swimsuits For All has devised its own revelatory body positive challenge. (more…)