Protein World’s ad asking people if their bodies are ready for the beach has caused an uproar in the U.K. The campaign has been the subject of guerilla advertising, but this time around, we think that perhaps some folks have taken their righteous indignation a little too far.
Richard Staveley, head of global marketing for the company, told Good Morning Britain that Protein World has been seriously threatened since the backlash. “We’ve actually had threats on our Head Office, physical, violent threats. We had a bomb threat. That’s been reported to the police. It’s currently being investigated but as I say I can’t say anymore than that.” According to police, the report of the bomb threat wasn’t made until after the Good Morning Britain broadcast.
Staveley went on to explain the meaning behind the campaign, claiming that it was not meant to shame anyone or make them feel self-conscious about their bodies. It was simply meant to target an audience whose personal fitness goals might look similar to the body of the model in the image. “What we’re suggesting by ‘Are you beach body ready?’ is we’re asking if you as an individual have reached and attained your own goals that you set for yourself that are going to allow you to don your swimsuit,” he explained.
As we all know, intent and results are two different things and in this case, what seemed to Protein World like an innocuous ad asking if you’ve reached your fitness goals was actually read as a body shaming message meant to make people who might not have a toned tummy and slim thighs feel inferior. If the message of your campaign isn’t getting across, perhaps changing the tone might be in order. Still, combatting what one might read as body shaming with the threat of actual violence is extreme, to say the very least.
At any rate, angry commuters will be thrilled to hear that the posters will be removed from the subways soon, since Protein World’s contract with the Transport of London is nearly up.
Naomi Campbell has already proven that she can dominate catwalks, campaigns and fashion spreads, and now she’s about to take over the Yahoo Style brand with a new show created for the channel.
Campbell, as we know, is no stranger to broadcast. She’s appeared in roles on the The Fresh Prince of Bel Air and was nothing short of fabulous as Camilla Marks on Empire and also as a stern mentor and producer on The Face. She’ll be putting some of her hostessing and producing skills to good use for her latest gig at Yahoo, a show called I Am Naomi, which will follow her as she sits down with “the world’s most powerful and influential people.” As we know, Naomi has plenty of friends in high places, so it will be interesting to see who pops up on her show.
Naomi’s show is one of several new series Yahoo is adding to its lineup, though (duh) we’re most excited to see Naomi in action.
[Yahoo, The Cut]
Taking a page out of Jason Wu’s book, Riccardo Tisci stars in his own advertising campaign for Givenchy. In an unexpected and exciting twist, Donatella Versace makes an appearance alongside Tisci in the first official campaign image for the Fall 2015 campaign. Released unusually early and making a huge splash on Instagram, the arresting black and white portrait lensed by Mert Alas & Marcus Piggott captures the fashion designers in profile. Styled by Carine Roitfeld, the dynamic duo are sure to set tongues wagging.
Forum members are slowly reacting to the campaign. “When I saw the title names I was OMG in a negative way, but it’s quite nice in a down to earth way,” shared Nymphaea, oozing a positive attitude toward the campaign.
“I appreciate the trolling effort. It’s a smart move, it’ll keep people talking forever and ever,” added mistress f.
Also in favor of the idea was fashionlover2001: “I’m excited. So far so good. This is already an iconic campaign.”
Not everyone is sure, though. “So strange she would be in an ad campaign for another brand! She is wearing Givenchy for sure here? I had no idea they were friends, so this came as a shock thread title,” commented an uncertain Miss Dalloway.
“Well, it’s Fall 2015 Givenchy family campaign so I think anything could happen,” wrote catherine88, suggesting even more surprises are to come.
Are you a fan? Await more campaign images and add your own two cents here.
This past weekend played host to yet another highly anticipated Vogue Festival, which was filled to the brim with fashion and beauty opportunities, master classes and inspiring interviews with industry insiders.
We headed to the festival Sunday afternoon to watch makeup entrepreneur Bobbi Brown and the current face of her brand, supermodel Kate Upton, talk to British Vogue editor-in-chief Alexandra Shulman about building their dreams.
Bobbi and Kate couldn’t seem any more chalk and cheese, but what they do have in common is an inspiring approach to both life and business, and an unprecedented amount of success in their professional lives spurred on by the fact that they are both firm advocates of natural beauty. In a world that’s filled with fake beauty and societal pressure to always look good, it’s refreshing to hear Bobbi’s disdain for Kardashian-style contouring and profess that she likes “to enhance natural beauty and not change someone.”
Similarly, Kate’s naturally voluptuous figure has broken the painfully thin supermodel mould and she was quick to remind us that she hasn’t “paid for any of it” and “it’s all about dressing for your body shape and enhancing your natural beauty.” (more…)
This weekend, Bruce Jenner sat down with Diane Sawyer to come out as a transgendered woman. But just before the big interview aired, the New York Daily News published an image taken by a stealthy paparazzo outside Jenner’s secluded Malibu pad. The image shows Jenner smoking a cigarette outside in a long, striped maxi dress. Though we can all agree Bruce looked pretty great in the frock, we can also agree that it was a total invasion of privacy and given the sketchy lengths at which the paparazzo went to get the picture, it’s no wonder Jenner is threatening to sue.
The images were reportedly taken with a telephoto lens, which allows one to zoom in on a subject from a long distance. Apparently, the paparazzo snapped the photo of Bruce from as far as a mile away, making the picture even creepier than we thought. Also, it’s illegal in the state of California to use a telephoto lens to take photos of people in a “personal or familial activity.”
CNN and the Daily News obtained the photos from X17, but pulled them once they realized the image was illegally taken. According to Jenner’s attorney, “Bruce Jenner is going to enforce his right to privacy.”
Meanwhile, as the world grapples with the news of Jenner’s transition, we think we’ve found the worst media reaction, courtesy of The Nightly Show. Larry Wilmore spent much of his introductory monologue expressing his complete confusion over whether or not Jenner is male, female, gay, straight or asexual. Though Jenner clearly outlined how he identifies (as a woman, not gay but for now asexual), the concept was still lost on Wilmore who then went on to a cute little segment in which Pinocchio, played by Colin Quinn, talks about the troubles he’s faced transitioning from a puppet to a “real boy.” Because that is totally equivalent to transgender people overcoming adversity to live their lives as they choose. (more…)
We’ve been anticipating the release of Vogue Brazil‘s May 2015 cover, as rumors circulated Gisele Bündchen was set to front the issue in conjunction with the title’s 40th anniversary. Not only does the issue mark a celebratory occasion for Brazilian Vogue but Gisele’s successful career hits a momentous two-decade spot this year also. Going all out, the highest earning supermodel posed totally nude on a podium for Inez van Lamsweerde & Vinoodh Matadin, who captured the image in black and white for dramatic effect.
Are our forum members enjoying the view? “Her body looks so uncomfortable. The pose is totally awkward. I guess she is still not getting used to posing nude,” criticized congacon within seconds of the cover being posted.
Tinsley V slammed, “Completely unoriginal,” not feeling it.
“This is amazing. When you have a powerful picture (although I do admit the pose is slightly awkward), you don’t need much text on the cover,” KateTheGreatest enthused while switching up the mood a notch.
“I absolutely love the image – it reminds me of an athletic sculpture – but I don’t really like the cover design, something seems ‘off’ about the proportions of the title in relation to the shot itself,” shared tigerrogue.
Kokobombon certainly showed the cover some love. “I’m extremely biased but imo this has potential to become an iconic cover for her and the mag. I love the pose, very high fashion and her body is so toned – amazing!” she raved.
In agreement was TeeVanity: “Love it, Gisele is everything.” Things are looking up!
“Absolutely divine and powerful!” Nepenthes hailed.
Does Gisele’s new cover of Vogue tick all the right boxes? Add your comment here.