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Linda Evangelista Stars in Moschino’s Kitschy New Fragrance Campaign (Forum Buzz)

Leave it to someone like Jeremy Scott to bring us a fragrance that blows our minds…and senses. Moschino has certainly lived up to expectations after Scott unveiled his debut fragrance for the Italian fashion house last year and had us mesmerized for months. Now onto his second, Fresh Couture is set to raise the bar even higher. Contained in a bottle to resemble a household cleaning product, Moschino’s new scent is accompanied by an even more spectacular advertising campaign — and we’re loving it. Shot by Steven Meisel, the legendary and iconic Linda Evangelista is crowned Domestic Goddess of 2015, scrubbing away as she clutches the bottle while fetching us bucketfuls of nostalgia.

Moschino Fresh Couture Fragrance Linda Evangelista by Steven Meisel


The campaign image had our attention immediately. “I like this. Jeremy’s Moschino is the ultimate punchline gimmick for the kids anyways. Having a Windex bottle as a perfume bottle is actually ingenious in that sense. They’ll love it, pulling this out of their McMoschino bag for lolz. Linda as the cleaning lady is priceless,” raved Phuel.

“I appreciate it’s something different from the usual formula for perfume ads, typically featuring romantic flowers and rumpled bedsheets,” tigerrogue said in appreciation.

Kokobombon was quick to add, “Plastic Fantastic! Is that the actual bottle? You’d spray perfume like that? I’m so buying this, kitsch galore!”

Also showing great enthusiasm toward the image was Spike413: “This is so, so fun. The idea for the bottle reminds me, very slightly, of when Diesel housed their fragrances in weed killer spray bottles. Equally clever and silly.”

“I love it! The bottle is cute and Linda looks great. I’m curious to smell it now,” confessed GivenchyHomme.

Be sure to take a sniff once Fresh Couture hits shelves worldwide November 1 and in the meantime, drop us a comment here.

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Kanye West Feels Discriminated Against for Not Being a Gay Fashion Designer

Kanye West debuted his second Yeezy collection in conjunction with Adidas last month at New York Fashion Week, which was met with decidedly lackluster reviews. Expressing some mixed emotions about his role as a fashion designer, the rapper-designer feels the fashion world has discriminated against him because he’s not gay.

“I feel like I got discriminated in fashion for not being gay,” he told SHOWstudio in a recent interview. “In music, you definitely get discriminated in music if you are gay. It takes amazing talents to break down barriers. Everyone thought that when Frank Ocean dropped that it was going to be bad for his career. I feel like it’s so cliché to speak about him as it relates to this subject, but there are people who broke the ground and he broke the ground. The people that break the stereotypes make history.” (more…)

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Balenciaga Has Finally Announced a Replacement for Alexander Wang

With Alexander Wang’s final Balenciaga collection showing at Paris Fashion just last week, we knew there would be an announcement coming soon. Today, the brand announced it’s new artist director, Demna Gvasalia. 

The 34-year-old designer attended the Royal Academy of Fine Arts in Antwerp, at which he earned many awards and recognition from the industry. Gvasalia launched his first collection in 2007 at Tokyo Fashion Week and was later tapped by Maison Martin Margiela to head its women’s collections from 2009 until 2013. He was later appointed senior designer of Louis Vuitton’s women’s ready-to-wear collections before launching his own label, Vetements, at Paris Fashion Week in 2014. Needless to say, his resume is impressive. (more…)

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Geoffrey Edelsten Claims Gabi Grecko’s ‘Pregnancy Thing’ Was All Fake

Gabi Grecko and Geoffrey Edelsten

Photo: Getty

In news that should surprise no one, things are getting heated between married-but-soon-to-be-divorced couple Geoffrey Edelsten and Gabi Grecko.

The 72-year-old bazillionaire is claiming that 26-year-old model Gabi faked her pregnancy with his unborn child, which she reportedly miscarried just over a week later due to a nasty fall down a staircase. “I’m done. We’re divorcing. The whole pregnancy thing was false,” he told Daily Mail Australia as he was boarding a flight home from New York, where he says Gabi will now live.

Amidst rumours from the public that the pregnancy announcement was a cry for publicity, due partly to an image of a positive pregnancy test taken from Google, Gabi insisted at the time, “I would never do this for a stunt, that’s a horrible thing to say.” (more…)

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WATCH: New Zealand Model Nela Zisser Tries to Break World Record, Scoffs Happy Meal In Under 1 Minute


A photo posted by Nela Zisser (@nelazisser) on

Nela Zisser might have a knack for modelling, but the New Zealand babe can also devour a meal like it’s no one’s business. The 23-year-old set out to beat the McDonald’s Happy Meal record set by American competitive eater Matt Stonie, who smashed the feed in only 16 seconds, and captured it all on tape for our viewing pleasure. (more…)

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Mercedes-Benz Fashion Week Australia Serves Major Changes in 2016

Alice McCALL

Photo: Josephine Willcox for theFashionSpot

Mercedes-Benz Fashion Week Australia has today announced that its 2016 event won’t go down as expected, with major changes in focus and timing enforced to better serve the Australian fashion industry and its global audience.

The highly anticipated event will now centre around resort collections rather than the Spring showcases of previous years, meaning Fashion Week Australia will become the first annual, organised presentation of resort collections. 

The decision to become focused on resort collections was made in collaboration with local industry leaders, designers and the NSW Government, and the 2016 schedule will include our biggest fashion names to cement Sydney as a global fashion capital. (more…)

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