YSL announced that Emily Blunt is the new face of their Opium fragrance. She will appear in a television ad campaign shot by Romain Gavras and a print campaign shot by Patrick Demarchelier to promote the fragrance. Fashion spot forum members generally like Emily, but the image that YSL has released thus far doesn’t inspire confidence that she’ll embody the sexy, sultry, forbidden-fruit kind of vibe that Opium has projected in the past.
Sophie Dahl's iconic Opium ad
Emily Blunt image: vivaadonis.com via the Fashion Spot forums.