Malgosia Bela is the face of L.I.L.Y., Stella McCartney’s new fragrance. If we take the ad literally, then you can only wear L.I.L.Y. if you’re naked, but that's not really anything new when it comes to fragrance ads. Malgosia looks good and forum members seem to like what they see.
“Gorgeous! I love the bottle design too,” Chanelcouture09 posted.
“Beautiful photo for a fragrance ad, and Malgosia never fails to give good face,” vogue28 commented.
Tequila Moon, who is apparently not much of a Malgosia fan, voiced her dissent: “B.O.R.I.N.G.,” she posted.
Malgosia is one of my favorite models so I’m biased and tend to like her in everything, but this looks like an ad for a clean, fresh scent to me. That being said, I have no idea what L.I.L.Y. actually smells like, but I kind of want to find out now.
Image: wwd.com via the Fashion Spot forums.