Stefano Pilati switched gears this season when it came to shooting the Spring 2012 Yves Saint Laurent ad campaign. After working with Inez van Lamsweerde and Vinoodh Matadin for nine seasons, Pilati tapped David Sims to shoot Mariacarla Boscono for the new campaign. Guido Palau gave Mariacarla a hairstyle reminiscent of Rooney Mara’s blunt bangs in The Girl With the Dragon Tatoo, which, in combination with her hyper-stylized super-thin brows adds some edge.
“STUNNING Campaign, MariaCarla looks perfect in every way!” miguelalmeida declared.
TheeMigs was “loving the simplicity… MariaCarla looks hauntingly beautiful,” he wrote.
Ives927 had several declarations about the campaign: “Best campaign so far. Hands Down,” he posted. “Best shoes this season, too. David Sims is magnificent. I wish more labels would employ him.”
Mariacarla is such a model rock star and chameleon. You kind of can’t fail when you hire her. She just looks like she knows something I don’t, and I want to find out what it is.
Image: wwd.com via the Fashion Spot forums.