Gucci tapped Monaco royal Charlotte Casiraghi, the 25-year-old granddaughter of Grace Kelly, to be the latest celebrity representative for their “Forever Now” campaign. “Forever Now” launched last year in celebration of the Italian fashion house’s 90th anniversary and takes a look back at the brand’s rich history, highlighting classic Gucci motifs and iconic pieces. It seems we’ll be seeing more of Casiraghi’s “timeless beauty” and “modern allure” in the next two years, as four different photographers (starting with Peter Lindbergh, who shot the accomplished equestrian on location in a stable) will capture the young royal “in a series of images that celebrate Gucci icons.”
Forum members were pleased with the first look at the campaign. “What a beauty Charlotte is. I love the styling, and the photography is gorgeous as well,” HeatherAnne commented.
“Wow. This is so tastefully done!!!” congacon expressed surprise, perhaps forgetting that Gucci existed in a time before Tom Ford made it a symbol of overt sexuality.
“I love it,” posted Alien Sex Friend. “Love the mood, love the colors, love her relaxed handsome face… [the] ads themselves just scream aristocracy and modesty.”
Wolkfolk liked “the vintage feeling” of the ads which somehow simultaneously feel fresh.
This seems like a good time for a nostalgic ad campaign, when everyone seems to be longing for “the good old days” and embracing classic pieces without a distinct time stamp. Who wants to spend thousands on this season's “it” bag when they carry something classic that looks “forever now” as Gucci would say?
Images: Gucci via the Fashion Spot forums.