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Versace Unveils its Fall 2012 Ad Campaign (Forum Buzz)

Though it’s not yet summer, and we're not exactly thinking ahead to our fall wardrobes, Versace is the first of the major ad campaigns for Fall 2012 to be revealed. In a total switch of gears from the blue-tinged summer ads featuring Gisele Bundchen, Mert Alas and Marcus Piggott photographed model Elza Luijendijk, who was styled by Joe McKenna, with the same blunt razored bangs and bleached eyebrows that were present at the runway show. The gritty black and white images, where the model poses among cement blocks and metal chains, channel Donatella Versace’s Gothic and edgy underground inspiration for the collection. The men's campaign was styled by David Bradshaw and features models Philipp Schmidt, Dmitriy Tanner and Kacey Carrig.

Versace Fall 2012 ad campaignVersace Fall 2012 ad campaign

“This looks REALLY good for a Versace ad. Love the dark mood and the whole setting,” wrote Psylocke. “Nice styling, too. Elza is a rather surprising choice for this but she looks fantastic. Nice!”

Melancholybaby posted, “I'm glad they took the darkness of the show and took it to another level. Can't wait to see more of this.”

Versace Fall 2012 ad campaignVersace Fall 2012 ad campaignVersace Fall 2012 ad campaignVersace Fall 2012 ad campaign
Images: fashion awards

All in all this is a great effort for fall, and an unexpected showing for Versace. The mood is mature, sexy, and sophisticated, and as Bretonne pointed out, “The clothes look better here than on the runway.” Well done.

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