Images of the Carine Roitfeld-styled Givenchy Fall 2012 ad campaign have been trickling out over the past week or so, and forum members have been eagerly awaiting each new image. Now, seeing the models move and dance for Mert Alas and Marcus Piggott’s camera in the making of the campaign video has added another layer of enchantment to the images. Stella Tennant, Joan Smalls, Stef van der Laan, Daniela Braga, Simone Nobili, Jarred Scott, and Rodrigo Braga make up the Givenchy gang who portray the euphoric and fragmented energy of a rave in this campaign.
Image via WWD
Riccardo Tisci told WWD:“It is about happiness and the freedom of expressing yourself with your body. It shows a dynamic, happy and fun world, which is what fashion needs. Stella represents modernity, elegance, masculinity and femininity at the same time, together with a dynamic, energetic beauty.”
Psylocke posted: “They've turned a seriously ugly collection into something really stunning, this campaign looks amazing… Love the dynamic in [Stef’s solo] shot and the colors are amazing,” she added.
Images via style.com, facebook.com/independentmen
“Might easily be my favorite campaign of the season so far (which is quite ironic 'cause the collection itself was miserable),” Naen shared. “I’m loving the setting, the cast… I always enjoy seeing Stella, she's an unmistakable choice to go with.”
“Love the photos but the video is the best,” said fincher.
Without further ado, here’s the video so you can judge for yourself: