Balenciaga’s Florabotanica fragrance ad campaign featuring Kristen Stewart is meant to be a game-changer for the brand. The scent is looking to target the 18- to 35-year-old market, so of course the label tapped the scowling queen of Twilight to represent the fragrance and pull some of her demographic into stores. Forum members aren’t exactly sold as of yet.
“Looks like one of those weird collages in cheap department store beauty catalogs,” Psylocke noted.
The idea for the fragrance evolved from Nicolas Ghesquière’s 2008 collection involving “nice” and “nasty” flowers. The scent is an imagined sampling of that nice and nasty flower garden. The inspiration for the scent explains the reason for Stewart donning an “old” dress in the ad shot by Steven Meisel.
“I don’t get the hair and makeup,” kokobombon lamented. “Were they going for a lifeless feel? She looks like a melancholy corpse.”
Many forum members noted Kristen’s stiff pose, which is ironic because she told WWD that she was directed to “Just be comfortable.” Is it possible that Kristen’s wound up, uncomfortable looking poses are really just her version of being comfortable? In which case that would mean that she’s actually super comfortable on the red carpet? She just shows it in a different way than everyone else, apparently.