September issue previews keep rolling in (hooray!), and one of the latest is Elle UK’s cover featuring Rosie Huntington-Whiteley photographed by David Vasiljevic. September issues are typically the biggest, most important issues of the year for fashion magazines, and unfortunately this cover is just not September-worthy.
“This would be a nice April cover, but September?!” blueorchid posted.
HeatherAnne agreed: “The font color and floral styling screams spring to me, not autumn."
Honeycombchild wrote, “This is incredibly blah for a September issue and quite frankly it's beneath UK Elle. They are capable of much better. Well, at least they were. They went through a really strong period when they were producing really great covers but lately that seems to have really dropped off,” he complained.
In addition to the cover’s lack of a fall fashion feel, I’m going to just come right out and say I think Rosie’s face looks a little weird. I can’t put my finger on it, but there’s something a little awkward or off about it in this shot. There’s nothing really wrong with this cover, but it lacks the wow-factor we come to expect once September rolls around, and it pales in comparison to the few September covers we’ve seen thus far (see Bella Heathcote on Vogue Australia [they also did a great subscriber cover] and Karlie Kloss on Vogue Japan). Better luck next year Elle UK.
Image courtesy of Elle UK.