French Vogue is using its September issue to debut a new look with a cleaner, airier design, a new font, some renamed sections within the magazine, and new features that include a fashion opinion column written and illustrated by blogger Garance Doré. It seems that Editor-in-Chief Emmanuelle Alt is finally making the move to more effectively put her stamp on the magazine and put forth the more defined point of view that some Fashion Spot forums members have been missing. The theme of the September issue itself is the color black, as showcased by models Daria Werbowy, Kate Moss, and Lara Stone, each wearing the same Dolce & Gabbana dress on three separate covers.
Even with a new point of view, Vogue Paris continues to be polarizing. YoninahAliza appreciated the new approach. “I absolutely love the concept of having the models each wear the same dress but pose differently,” she posted. “It's a fresh take on a magazine issue that has more then one cover to choose from. Personally, I find Kate's cover the most interesting, but at least they all look rather decent. I'm curious to see what else Alt and co have changed for the ‘new look.’”
SugarMe didn’t think the new approach felt all that new. She wrote, “I was expecting a very punchy cover with the three ladies together, but I felt like a deflated balloon when I saw the actual covers…I am incredibly annoyed by the covers for the same reason I was annoyed by the recent Karlie Kloss/Joan Smalls W covers. It feels a bit pointless to use models only to make them look like carbon copies of one another. I think it would benefit them more to differentiate between these current and upcoming supermodels. Same hair, same makeup, same background, even the same dress? Seeing them all lined up together exacerbates how boring it all ends up looking.”
Jmrmartinho staunchly defended the magazine’s new direction. “I can't believe people hate this,” he commented. “It’s like they just hate it because it's cool to hate Alt’s work. This is fantastic, I love how simple and timeless these covers are. They chose three models to showcase the same dress and to show different ways of Parisian chic… Alt’s work for Vogue Paris is not what it used to be. She’s becoming more comfortable and producing better and better, issue after issue.”
Having only seen the cover, it’s a bit too early to say whether the redesign is a success, welcome as it may be. I would be lying if I said I wasn’t intrigued and didn’t want to see more. Overused as these models may be, I still love seeing them, and am curious to see how Vogue Paris pays tribute to the go-to, always fashionable color black.