We’ll have to wait until November 15 for Maison Martin Margiela’s capsule collection for H&M to hit stores, but now that we're getting teased with ad campaign images, November 15 seem to be an eternity away. The ad campaign was photographed by the talented Sam Taylor-Wood in Paris in July, with creative direction by Markus Kiersztan, and styling by Sabina Schreder.
“I'm really happy to see Taylor-Wood shooting this, it's gentle and sensitive and it feels totally serene,” iclawhands commented.
Justaguy agreed: “This is a fantastic campaign, especially for H&M! STW really did an amazing job shooting this with her avant-garde touch.”
Seeing the clothes, TianCouture posted, “Wow, hands down the best, and most interesting, H&M collection to date…”
Scott, a fan of Maison Martin Margiela under Margiela himself, had a lot to say. “I like that long patchwork silk dress (interpreted from one of my favorite collections, Spring 1992, in which he recycled silk head scarves from various periods) and one of Margiela's signature men's pieces, that waistcoat made of belts… Who is going to buy this?” he wondered. “It seems a little more niche and esoteric in spirit than the typical garb people gravitate toward at H&M. I mean, for the devoted original Margiela fans who never got to experience the earliest of his work, this will give a piece of that, if just in spirit. But I'll be curious if it ultimately creates the same kind of frenzy Comme des Garcons and the like have. But this kind of ticks me off though,” he continued. “This is NOTHING like what we're getting in any of the mainlines and it just questions if they can utilize the old spirit of Margiela in this context, why the flipping hell can they not bring a bit of that back into the primary maison??”
Why indeed? At least we have H&M to help resurrect that spirit for the moment.
Campaign images: vogue.co.uk