Come February 2013, Marni will be launching its very first scent, fittingly called Marni. The full fragrance range will include purse spray, body lotion, and body cream as well as the standard eau de parfum, and eau de toilette. Marni’s creative director Consuelo Castiglioni told WWD:“It’s a perfume that’s quite individual, that doesn’t evoke anything in particular. It’s for a woman who dresses for herself, who doesn’t follow trends but is sophisticated and also maybe a little eccentric.”
Raquel Zimmermann has already been photographed by Nick Knight for the ad campaign. Though we can’t yet judge the scent, which is reported to be a “blend of spicy and woody notes,” forum members had plenty to say about the campaign image.
“I'm sorry but the shadowing on Raquel's face is horrid, not to mention the hair awkwardly placed over her face somehow ages her very badly in this image,” GERGIN critiqued. “What's even scarier is that usually everyone looks good in black and white…guess I was wrong.”
Jenna16 posted: “It's great to see her in a new campaign, but it's not a very appealing ad. A complete waste of Raquel and Nick Knight.”
AnaO isn’t a fan of the image either. “Boring, boring, boring campaign. And wow, they managed to make Raquel look ugly and forgettable. A difficult task,” she quipped.
I actually don't think the campaign image looks so bad and that the forum members who've weighed in thus far are being kind of harsh, but to each their own, I guess. Whether you like the ad campaign or not, it seems like Marni is worth a sniff.