Indefatigably cool Kiwi label Stolen Girlfriends Club has released a very Stolen Girlfriends Club campaign for its Summer 2012/2013 womenswear collection. Titled ‘Hello Country, Goodbye Nightclub’, this is the crisply tailored female component to their grungy menswear offering.
The cult brand’s signature combo of matchy matchy florals and tough girl leather is alive and well in the campaign. The 90s element, another mainstay, surfaces in the form of crochet and killer accessories. Lilly-printed backpacks and cross-body bags make the perfect storage solution for carting your belongings around during late-night rampages and cross-country adventures. The jewellery comes from Stolen Girlfriends’ ‘New Metal’ collection, an assortment of faceted semi-precious stones set in the clutches of shiny gold fangs and claws.
All of this is modelled on the enviable limbs of Gunita. The dreamy Latvian newcomer is represented by N Model Management in New Zealand and Priscilla’s in Sydney, where the campaign was shot by Derek Henderson. Gunita’s country housewife-meets-high-paid assassin countenance takes versatility to a whole new level, and to say she’s going to be big is an understatement that comes second only to saying Stolen Girlfriends Club are fans of taxidermy.
Images: Stolen Girlfriends Club