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Kate! Daria! Joan! Versace Picks a Stellar Cast for Its Spring 2013 Campaign (Forum Buzz)

Versace Spring 2013 ad campaign photographed by Mert & Marcus
Image scanned by tFS forum member Northern Star.

Nothing does it like caged gladiator-style footwear when it comes to conveying that Greek God (and Goddess) image that Versace loves so much. In the brand's Spring 2013 campaign, both male and female models sport shoes with gladiator-esque straps creeping up their legs, and there's also no shortage of the brand’s signature Greek key motifs. Mert Alas and Marcus Piggott photographed a stellar cast of models to show off the collection. Bona fide supermodels Kate Moss, Daria Werbowy, and Joan Smalls represent for the women (styled by Melanie Ward), while Edward Wilding, Kacey Carrig and Veit Couturier (styled by David Bradshaw) model what little there is of the menswear.

Versace Spring 2013 ad campaign photographed by Mert & MarcusVersace Spring 2013 ad campaign photographed by Mert & Marcus
Images: theflamboyant.tumblr.com

“They're like Glamazons having a vacation in Mars,” lanvinray laughed, describing the dark, barren, moonlit feel of the set.

“Hell, I love this,” Northern Star admitted, calling the campaign “overdone with fantastic finesse. M&M love a post-apocalyptic landscape as a backdrop and so does Versace it seems. The casting is great and the girls look like goddesses to be totally adored by the guys. I'm sure this will look stunning and very glossy in print,” he concluded.

Versace Spring 2013 ad campaign photographed by Mert & MarcusVersace Spring 2013 ad campaign photographed by Mert & Marcus
Images: theflamboyant.tumblr.com, designscene.net

Iluvjeisa wasn’t necessarily as taken with the campaign as some, but she found it to be evocative. “It's….borderline…and I mean borderline…atrocious,” she wrote. “And yet it works. This taps into some of the madness of the first Versace ads, or the Genny ads of the late 70s. There's a strong emotive quality to the images and that is worth quite a lot.”

The models here undoubtedly “make” the campaign. Without the emotive quality that iluvjeisa referred to, the images would be forgettable. Instead, the women look strong, powerful, dominant, and simultaneously vulnerable. They look like they could potentially stage a world-takeover, and that modern warrior-goddess is just the woman Versace has always striven to outfit.

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