The much-admired department store is launching an off-price website. “Off-price” can mean a lot of things, but in this case it means up to 75% off the retail price. Thumbs up, Barneys!
Piggybacking off the reputation of their legendary warehouse sale (which is coming up! Mark your calendar for February 14 to 24 at the Barneys on West 18th in Manhattan), Barneyswarehouse.com will go live on Monday. WWD reports that the retailer test-drove the concept for two weeks in August, and found it to be incredibly successful. “Synergies” and so on.
The website will carry past-season pieces across several departments: womenswear, menswear, children’s wear and home decor/furniture stuff from its Chelsea Passage line. Barneys expects this to be its highest-volume store, which — obviously. Lots of people would buy (in some cases, more) things from the high-end store if they could afford to; now they’ll be able to afford it. I just hope the demand isn’t so high that it becomes impossible to find quality pieces in stock.
