How do you sell Chanel’s Boy handbags? Apparently, you enlist a tomboyish woman, and an actual boy. Oh, and a horse too. Chanel tapped British model and heiress Alice Dellal and model Jake Davies to front their Spring 2013 ad campaign, where they give off a sort of grown up, prep school equestrian vibe. You know, the kind of lifestyle we all aspire to, right?
Forum members had mixed feelings about the campaign.
“Karl, stop trying to make Alice Dellal happen, it's not going to happen,” naya remarked.
Alien Sex Friend posted, “I love the contrast between such girlie bourgeois clothes and her rough rebel face.”
“I like it,” iluvjeisa shared. “Curious about what kind of pockets this bag might have.”
If the ads have gotten iluvjeisa to start mentally shopping, then it looks like the campaign is working already. I could have used a clearer image of Jake Davies though. Just sayin’.