The Dior brand has launched another 'Secret Garden' campaign starring Dior favorite Daria Strokous. While Dior's secret garden is still located in Versailles, like it was in the first campaign last year, Daria and several other models are now seen lounging around, dancing and showing off their Dior handbags and outfits in a misty forest near Petit Trianon. Photographers Inez van Lamsweerde and Vinoodh Matadin were inspired by Édouard Manet’s famous painting “The Luncheon on the Grass” for the first image, but forum members also pointed out stylistic similarities with the photography of Annie Leibovitz.
"Very beautiful, more like US Vogue spread shot by Annie Leibovitz though," commented JoeHsiang.
LagerfeldBoy agreed: "It's very Annie Leibovitz for sure. The first image is nice, but I find the second one to be too cluttered. I honestly don't get the point of this however."
LagerfeldBoy was not alone in wondering what exactly is being advertised in this campaign. "But what is this campaign advertising for? I don't get it," says Pricciao.
According to WWD, the models in the campaign are clad in outfits from the Christian Dior Fall 2013 collection although this is not an advertisement for that collection per se. Last year's 'Secret Garden' campaign was later said to be advertising the Dior Pre-Fall collection. Regardless of what Dior is trying to sell here, other than the Dior fantasy, the compelling images make me excited for the accompanying short film that is to to be released in June and it is nice to see how Dior is consistently establishing a new surreal and fairy tale-like aesthetic for the brand's ad campaigns under Raf Simons' creative direction.
Images: wwd.com via the FashionSpot forums