Casting a seemingly random bunch of actors, young and old, rising stars and legends, has been the successful formula for the last two Prada Menswear campaigns shot by David Sims. And why change the winning formula when there are so many awesome actors that have yet to get their spot in a Prada campaign? Miucca Prada seems to agree that there is no need to throw over that concept and chose yet another group of edgy actors to represent the brand in the new Fall 2013 campaign, described on the Prada Facebook page as being “inspired by the irreverent world of 60s New Wave cinema" and starring Christoph Waltz, Ben Whishaw and Ezra Miller. The campaign was met with praise and a plethora of superlatives on the tFS forums.
“OH MY GOD IT IS PERFECT IN EVERY WAY I AM SCREAMING! The flawless cast, the perfect mood, the amazing styling, the great photography… I AM SO HAPPY WITH THIS! Cannot wait to see Ben's shots in print! Ah, it's making my day!,” exclaimed an excited Thefrenchy.
kokobombon agreed, “[In my opinion] there´s not a single thing out of place here. Great cast and styling, beautiful color palette and set, everything is perfect!”
“I admire the simplicity and understated faces, which is always very Prada,” wrote vogue28.
And HeatherAnne added, “Love how all of these guys have such different appeals, and come together so harmoniously. Hits all their target markets too, so great job by Prada. It really is perfect, and timeless.”
Even without being familiar with the two younger actors in this campaign I have to admit that the cast for this campaign is sublime. You look at the images and don’t even question why these guys are in a Prada campaign, they seem like a natural fit for the Prada menswear aesthetic. But is it really the best Prada menswear campaign? Let us not forgot the hauntingly beautiful Prada menswear campaigns from the late 90s, shot by Glen Luchford. Or the moody campaigns from the mid-00s that were lensed by Hedi Slimane. Regardless of whether it really is the best Prada menswear campaign yet or whether it is just one more chapter being added to Prada’s history of stunning menswear campaigns, this is definitely another hit for Prada!
Image Credit: Facebook/Prada