Oscar de la Renta released the new campaign for the Fall/Winter collection via the brand’s Instagram account this week and the images turn out to be quite the success among tFS forum members. With a team consisting of U.S. Vogue regulars — photographer Norman Jean Roy, stylist Alex White, make-up artist Gucci Westman and hair stylist Orlando Pita – the campaign obviously resembles some typical Vogue editorials, which doesn’t take away from the fact that the campaign is striking and beautiful. Unlike in recent seasons where top models Candice Swanepoel and Karlie Kloss starred in Oscar de la Renta campaigns, the cast features less famous models this time. Kate Bogucharskaia and Patrycja Gardygaijlo are both new additions to the roster of OdlR campaign girls, whereas Iris van Berne was already cast for the brand’s “Something Blue” fragrance campaign earlier this year.
“Best AD in this season! Love it very much!” wrote Verhangenheit.
His opinion was shared by fashionlover2001 who commented, “IMO, this is one of the best campaigns of this season. Love!”
Nepenthes also praised the campaign and added, “Beautiful campaign. I love the set, the styling and the whole mood!”
Albeit responses to the campaign were mostly positive, some members pointed out that the models lacked depth and looked too young to be convincing in the Oscar de la Renta gowns in this campaign.
Valentine27, however, analyzed, “Ravishingly beautiful. I'm definitely putting this one in my favorite campaigns of the season. Nice background which makes the clothes and the colors look even better. I find the casting a bit boring though, I agree with people saying that they might be too young to pull it off but honestly, this is so well executed that I can forget about that.”
Indeed, this campaign is done so beautifully and the strong colors flatter the dresses so well that the models wearing them are not the most prominent part of the campaign anyway. The feminine elegance, the strong contrasts and great use of accessories make this campaign one of the standouts of the season, and I can only agree that this is pretty fantastic!