French top model Aymeline Valade was the campaign queen of the Fall 2012/Winter 2013 season, having been featured in campaigns for Chanel, Giorgio Armani, Bottega Veneta, Donna Karan, McQ and Reed Krakoff. After that followed a long drought period with very little major print work and not a single campaign in Spring 2013. In the Spring 2014 runway season, she was nowhere to be seen. So what does a top model do when her career seems to be drastically dwindling like that? Yep, she goes platinum blonde. Albeit sympathetic towards the fact the fading model is trying to revive her career, tFS forum members were not happy about the change.
“I'm far too attached to her dark femme fatale look to really appreciate this right now,” wrote Cold.
And Marc10 posted, “I hate it so much, it washes her out.”
“Oh yeah I hate it too. It seems like a desperate attempt to revive her career…” agreed anlabe32.
Aymeline was not the only model to recently pull off the platinum blonde stunt. Ava Smith, an American model who could not follow up an impressive runway season with any notable campaigns, had the same idea. She had decent success this Fashion Week but forum members mostly found the new hair to not do her any favors.
“The hair doesn't look very natural but with a face like that it doesn't matter she still looks very beautiful,” commented Melly5525.
It’s safe to say both Aymeline and Ava will not the repeat the success of Sasha Luss, whose transition from dark blonde to platinum blonde paid off and catapulted her from being a runway filler to becoming one of the most sought-after models of the Spring 2014 season. Which model do you think pulls off the extreme platinum blonde hair best?