The #1 model of the world (according to the models.com ranking) Joan Smalls covers the Spring 2014 print edition of Style.com Print magazine. For its fifth issue, the publication hired photographer Collier Schorr to shoot the Puerto Rican topmodel in a look by Hood by Air for the melancholic cover image. The reactions on the tFS forums to the cover of the issue that focuses on Streetwear were mixed.
“Simply divine. That is all”, posted Nepenthes.
“Nothing really special”, found VogueDisciple93. He further pointed out, “Hopefully the content is a little better than the last issue, but with a bleak season to work with I doubt it can be.”
fashionlover2001 wasn’t a fan of the cover either and commented, “Meh… Doesn't even look much like Joan to me.”
It’s an interesting choice to feature an outfit by a considerably unknown brand on the cover of this magazine, considering the emphasis on high fashion on the style.com website. But in their review of the collection, style.com asked, “Is Hood by Air the most exciting young brand in New York?”, and answered with, “It's certainly the most out-of-the-box and compelling.” VogueDisciple93 might be right in assuming that with what the Spring 2014 season provided it could be difficult for magazines to produce intriguing stories featuring the usual major fashion brands. Therefore I applaud style.com for doing something unexpected in featuring an up-and-coming brand, for which Joan Smalls actually makes a perfect poster child.