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Third Time’s Not The Charm – Jason Wu’s Campaign Concept Fails Again (Forum Buzz)

Jason Wu Spring 2014 by Inez & Vinoodh

image credit: models.com via the tfs forums

The idea is simple. A man dining with a beautiful woman and her wearing beautiful designer clothes. But when that woman is a legendary supermodel and the man is the designer himself, the result, surprisingly, is far from being visually appealing, as demonstrated by Jason Wu in the ad campaigns for his Spring 2013 and Fall 2013 collections. First it was Stephanie Seymour who was selected as the rendezvous of Wu in Spring 2013. For Fall 2013, Wu casted Christy Turlington, and the unnatural posing and Jason Wu’s bad modeling skills could not have made for a more awkward series of images

Despite the lack of enthusiasm and positive feedback for the last two campaigns, Wu holds onto the concept for this season. This time it’s Karen Elson who has the pleasure of dining with Wu and showcasing some bad table manners by lasciviously lolling on the bench while the food seems untouched. Members of the tFS forums were not excited at all.

Jason Wu Spring 2014 by Inez & Vinoodh

image credit: facebook.com/jasonwu via the tfs forums

“This is a joke, right?” asked anlabe32.

Urban Stylin put it simply: “This would have been nice minus him.” 

“For the 3rd time in a row?!?!?! Jesus!!! This is just sad, he wants to be in all ads, just give the focus to women, and models, for them to aspire to, next season he should just wear the collection himself, being self-centered as he is…” ranted miguelalmeida

“I hated the first one, I hated the second one, and I hate this one, too. It's a shame because I thought this collection was really nice, but this awful campaign does it zero justice,” agreed beedonaldson.

ALAUU also expressed discontent with the idea here and I could not agree more with her. “Okay, please get over this concept. If it didn't work the first time or the second time, it sure as hell isn't going to work the third.”

 

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